Stretch Brand

The one question every business, branding, and marketing consultant asks is “what makes you special; what makes you different?” If you want to grow your business and get to the next level, defining what makes you special is a good place to start.

Most businesses are copycat companies, selling the same thing, in the same way as most of their competitors, making for a real challenge in providing an adequate answer to the “what makes you so special?” question. But fear…

Marketing is difficult because it is unlike any other business discipline. Most of our business day is filled with left-brain tasks that may be complex but are for the most part logical and procedural in nature whereas marketing and branding are right-brain activities governed by that hated enemy of rational business thinking, psychology.

Most businesses advertise; a rather common practice designed to get the word out about your company, product, or service. A lot of companies despair at the thought…