Stretch Brand

From Microsoft to Apple, and many non-technology companies in between, I’ve spent my career creating or re-shaping brands and developing positioning strategies. Much has been written about business brand development, but less about building sustainable personal brands and defining how you are positioned. Why? Because effective personal brand development is a highly nuanced activity, and hard to adhere to without strong internal resources, clear and balanced ambition, and sustained personal commitment.

It’s one thing to say, here’s a hot company or…

Regardless of your business, branding as a very effective element of your marketing.

The key element of your branding is the promise that your brand makes to customers and clients. It is this promise that attracts prospects and generates repeat and referral business from past clients.

Unfortunately poor business management and weak brand development lead to broken promises, which inevitably drive customers to the competition.

<b>What is A Brand Promise?</b>

It tells clients that your product or services will meet their expectations.

It tells them…

Each of us sports around our very own, unique personal brand. The many things that separate and identify us as individuals serve to become known as our personal brand. All of the principle components of our personal brand; to include first impressions, demeanor, accomplishments, and the value we place on interaction with others determine the level of success we experience in both our personal and professional lives. 

As we establish our business and working relationships, we must incorporate those same principles…