Stretch Brand

Where I live, there are 4 traffic lights between my house and the main road. So, before I can really get on my way in any journey, I usually have to stop, no matter where I’m going. Some days, I even have to stop and wait at all 4 lights. All this stopping and waiting gets tiresome?but it pays off by getting me safely to my destination.

Branding your business can be a lot like these traffic lights. There are certain…

“Mirror, Mirror on the wall… Who’s The Fairest One Of All?” The wicked witch uses this line to ask her magic mirror about her beauty, and time and time again, the mirror always says, “Why, you are, of course!” Then, one day, the mirror answers “There is one fairer than you?and her skin is white as snow.” This simple truth sends the witch on a rampage. She disguises herself, poisons poor Snow White, and puts her into a magical coma.

This…