Stretch Brand

I don’t expect that this list will make it to the David Letterman show, but maybe it should.

Part 1 of this article addressed a lot of content and technical aspects like fonts, spacing and legibility concerns. I never got around to the obvious “Don’t make your business card oversized so it doesn’t fit in a man’s wallet”, or “Don’t use metal business cards unless you really want a body cavity search the next time you try to board an airplane”.

Those are all easy…