Stretch Brand

What is Business Franchising?

Franchising is a term that describes a particular way of doing business.  Although there are various different types of franchise they all generally involve an arrangement in which an individual or group agrees to pay for the use of part or all of an existing company’s business brand and strategies.  The franchising company is known as the franchisor while the buyer is known as the franchisee.  Typically the franchise agreement allows the franchisee to use the brand…

Is your business heading places? Many companies are too focused on their day-to-day operations and office politics to consider their businesses DNA. This article will help your business identify the signs that you’re lacking in entrepreneurialism, and it should also give you ideas on how you can inject this into your business.

Penny Pinching

When you are less focused on entrepreneurialism and growth, you may find that your business spends its days trying to decrease expenses and bump-up margins. This is certainly…

Developing a cool business brand isn’t as easy as you would think. You can throw money at some problems, and they’ll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that’ll stick. In this article we take a peak at businesses that have managed to build the best brands, and the strategies they have used to make their branding happen.

Google

Google’s spent approximately zero dollars on traditional…