Stretch Brand

What is most important to consider when it comes to branding development for your business? Whether you are a huge multinational organization, or a small home business, branding will be of crucial importance, and can make a very significant difference to the success of the company.

For new businesses starting up, the concept of branding can seem exciting – and indeed, it can be a lot of fun. However, this is also an aspect of your business which needs to be…

Over the past few years, social media sites have revolutionized the way humans connect with each other. It has changed the way people seek & share information, or research products/goods/services.

Growing at a pace of more than 3 million new members a day and enjoying total membership of around 200 million, today social networking sites has become a wonderful and apparently inevitable force. It has evolved in functionality and grown enough in reputation to make social network marketing as a feasible online marketing…

If you’re asking yourself if your small business can afford a logo, ask yourself this question…

What identifies your business better than a well-designed logo?

Branding your business is one of the most important things that a small business owner can do to increase awareness that they are on the map.

How many big companies don’t have a logo? I can’t think of any. Big business makes sure they have exactly the right logo. A lot of time, money and effort went into…

Kolbrener has always argued that stirring the hearts of prospects and customers is not the sole province of consumer brands — in fact, we’ve been downright evangelical about the importance of emotionally appealing brands for B-to-B companies. With our own clients, we have shown again and again that even businesses in outwardly “unlovable” industries experience benefits when their brands become more robust and more emotionally engaging.

Our rhetoric — and practices — were corroborated recently at “B-to-B Marketing: Beyond Best Practice…