Stretch Brand

No matter what your line of business, branding may well be your most important tool or getting consumers to remember you long after your advertisement budget is spent and forgotten.  Now before I start touting companies like Coca-Cola, or branding masters like Donald Trump and Martha Stewart, I want to assure you that branding does not necessarily mean spending lots of money on marketing or cool logos.  Branding is about getting the public to remember your brand, even if they…