Stretch Brand

“Does a brand identity matter when you are a start-up?” Sleepless nights, a staff of three to do the work of 20, and the doubters will test your stamina to survive the start-up game.  I suppose if it were easy, every person with an idea would be doing it. Start-ups require lots more than possession of an idea. They require an uncanny drive to succeed, a fearless spirit, a sense of humor and thick skin.

Your company brand may be a…