Stretch Brand

In order for a business to succeed, one must be able to have a great image. In fact, every marketer and business owner’s goal should be to improve the clients’ awareness of the business brand.

Unfortunately, many businesses lack this precise point. Most had poorly designed marketing campaigns that many marketers find it very difficult to attract and generate as many clients to their business.

Let us take one concrete example: the business card printing. If one wants to have a good…

Marketing communication is the way a business gets its message across to customers. Whether it is through print advertisements, digital media, e-mails, newsletters, telemarketing or website content, the words and images a business uses to communicate to customers can be the difference between making the sale and losing a customer. How can you ensure your marketing communications are as effective as possible?

Poor marketing communications can negatively impact your business’s productivity and ultimately the bottom line. You can offer the best…

Working from home is becoming increasingly popular for a number of reasons. Whether you’re trying to juggle the demands of a family and a career or you’re looking for ways to generate a second income, working from home offers many advantages. The increased flexibility in working hours is particularly advantageous for people with young families and the time and money saved traveling are an additional bonus. Multi Level Marketing (or Network Marketing) offers many people this opportunity and there are…

From Microsoft to Apple, and many non-technology companies in between, I’ve spent my career creating or re-shaping brands and developing positioning strategies. Much has been written about business brand development, but less about building sustainable personal brands and defining how you are positioned. Why? Because effective personal brand development is a highly nuanced activity, and hard to adhere to without strong internal resources, clear and balanced ambition, and sustained personal commitment.

It’s one thing to say, here’s a hot company or…

I believe there are two essential strategies in business.

1: Never reveal all you know.

2:

Joking apart, sometimes business owners get caught up in business development and business growth and end up not being able to see the wood for the trees.

Many directors only ever consider conventional academic business training from leading consultancy agencies. However sometimes we are presented with excellent free business case studies, which identify fantastic business growth strategies that are never considered in conventional business universities.

One such business study…

In relation to entrepreneurs & business top 10 business celebrity entrepreneurs the recent rise of entrepreneurs & business has undoubtedly been fuelled by the popularity of TV business programmes like the Dragons Den & Alan Sugar The Apprentice.

These popular programmes have launched the media careers of their programme panel members, fast tracking many of them into the list of top 10 business celebrity entrepreneurs.

Entrepreneurs & Business Top 10 Business Celebrity Entrepreneurs outlines well known global entrepreneurs.

Business enterprises promoted by celebrities…

‘Brand’ is defined as a name, sign, logo or a design or a punch line through which a product or company is recognised. Establishing a brand’s identity is an important aspect of any organization’s business strategy. It is also a crucial marketing tool to enhance, promote, and communicate about the spirit of a business.

Branding Solutions are about getting your probable customers to see you as the only one that can provide a solution to their problem. Without comprehensive branding solutions, a…

I don’t expect that this list will make it to the David Letterman show, but maybe it should.

Part 1 of this article addressed a lot of content and technical aspects like fonts, spacing and legibility concerns. I never got around to the obvious “Don’t make your business card oversized so it doesn’t fit in a man’s wallet”, or “Don’t use metal business cards unless you really want a body cavity search the next time you try to board an airplane”.

Those are all easy…

Raise your hand if you’ve ever “fixed” something important with duct tape. Come on, you know who you are.

I’ll admit it?I know I’m guilty. In college, during a particularly low-income quarter, I fixed my broken backpack with duct tape because I couldn’t afford to buy a new one right away. More recently, I fixed a tent with duct tape while I was camping, because there was simply nothing else around to repair it with. In both cases, these repairs were…

Having a logo design is the first and best sure shot step to success for any company. It is also an effective medium and the perfect connect between you, your services and your prospects. They get to know about your presence and your brand which makes your brand strong. Logo is the visual communication and speaks what you want to say to your consumers and prospects. The fact that logos are to be seen everywhere and with every brand or…