Stretch Brand

I don’t expect that this list will make it to the David Letterman show, but maybe it should.

Part 1 of this article addressed a lot of content and technical aspects like fonts, spacing and legibility concerns. I never got around to the obvious “Don’t make your business card oversized so it doesn’t fit in a man’s wallet”, or “Don’t use metal business cards unless you really want a body cavity search the next time you try to board an airplane”.

Those are all easy…

Raise your hand if you’ve ever “fixed” something important with duct tape. Come on, you know who you are.

I’ll admit it?I know I’m guilty. In college, during a particularly low-income quarter, I fixed my broken backpack with duct tape because I couldn’t afford to buy a new one right away. More recently, I fixed a tent with duct tape while I was camping, because there was simply nothing else around to repair it with. In both cases, these repairs were…

Having a logo design is the first and best sure shot step to success for any company. It is also an effective medium and the perfect connect between you, your services and your prospects. They get to know about your presence and your brand which makes your brand strong. Logo is the visual communication and speaks what you want to say to your consumers and prospects. The fact that logos are to be seen everywhere and with every brand or…

The advent of the internet has fundamentally changed the business landscape. In addition to allowing businesses to interact with customers more easily, it has also enabled them to build up strong brand identities relatively quickly and cheaply. Not only that, but businesses can operate around the clock, meaning that it is possible for people to shop online or view a company’s profile whenever they want to.

As with any business, branding is of utmost importance: it should be strong, concise…

Web Site
This is where you get to showcase your company’s vision and your offer of good merchandise or services and with it, you have to develop a website that speaks for your brand. You must always incorporate your company logo in the design of the website, to enhance the level of trust and confidence on the customers for your website. So, you must refrain from compromising the substance of your website for looks. A web site is merely another kind…

In launching a new business, branding can often be an aspect given far less attention than it really deserves, and this can cause a number of problems and issues in the future. The brand of a product or service, or the company as a whole, can make a huge difference as far as its success is concerned. Think of the many brands which are clearly in the general public’s consciousness, and then ask yourself, how they managed to get there.

In…

The one question every business, branding, and marketing consultant asks is “what makes you special; what makes you different?” If you want to grow your business and get to the next level, defining what makes you special is a good place to start.

Most businesses are copycat companies, selling the same thing, in the same way as most of their competitors, making for a real challenge in providing an adequate answer to the “what makes you so special?” question. But fear…

Many business owners consider a company’s brand to be one of its greatest assets. How can you create a brand for your small business that will deliver this value premium? How much will it cost? And, perhaps most importantly, is it worth it?

Branding: Inherent Part of a Company

A brand is more than simple logo development, although the way the company name is displayed is an essential component. Every customer interaction contributes to their perception of your brand – from communicating…

You hear the word “branding” bandied about quite a bit in the modern business world. However, how does an entrepreneur increase their branding efforts and effectiveness? What does branding have to do with the success or failure of a small business? What is branding, anyway? Actually, quite a few small businesses lack a firm understanding of the importance that branding plays in increasing their sales.

So, what is branding, anyway? Branding is something somewhat different from traditional marketing methods. It differs…

Are you like many online business owners who are confused or stuck when it comes to creating a unique, memorable, and authentic brand? If so, you’re not alone. I’ve been there myself, so I understand the frustration of feeling stuck on this whole branding thing.

But once I discovered that if I looked at it from a completely different perspective, that my brand wasn’t just about my business, but about ME, everything shifted.

Creating your brand from the inside out allows you…