Stretch Brand

Developing a cool business brand isn’t as easy as you would think. You can throw money at some problems, and they’ll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that’ll stick. In this article we take a peak at businesses that have managed to build the best brands, and the strategies they have used to make their branding happen.

Google

Google’s spent approximately zero dollars on traditional…

It’s no secret that the current economic slump affects us all. Still, some of your competitors are doing a lot better than you. Could it be that they’re doing something that you’re not? (Like business marketing Online, perhaps?) The most effective business marketing today takes place Online where most consumers are doing either their shopping or their research. How are you marketing your business on the Internet? Do you have a well-ranking Website? Is your business popular on search engines,…

A good logo design is highly instrumental in establishing a
business brand and creating a long lasting impression among its
customers. It should be able to create a powerful impact on the
viewers and successfully exude the nature and attitude of a
business. Ideally, a company logo design should be able to
communicate your company ethos, principles, mission and the
nature of product/service offered, to the viewers.

A professional logo design would establish a professional image
of your company and strengthen your brand. Actually, in most
cases the consumer…

Over the past few years, social media sites have revolutionized the way humans connect with each other. It has changed the way people seek & share information, or research products/goods/services.

Growing at a pace of more than 3 million new members a day and enjoying total membership of around 200 million, today social networking sites has become a wonderful and apparently inevitable force. It has evolved in functionality and grown enough in reputation to make social network marketing as a feasible online marketing…

Create and manage your business brand by focusing on performance, reliability and consistency. You have to meet the needs of your customers first and foremost.

What is the most important aspect of branding for any business? Certainly it is essential for all, whether high street retail or home business, to have an effective and coherent strategy in place for branding, but when it comes to putting that into practice, which aspect is of critical importance?

There are, of course, many aspects to…

If you’re asking yourself if your small business can afford a logo, ask yourself this question…

What identifies your business better than a well-designed logo?

Branding your business is one of the most important things that a small business owner can do to increase awareness that they are on the map.

How many big companies don’t have a logo? I can’t think of any. Big business makes sure they have exactly the right logo. A lot of time, money and effort went into…

It is pretty easy to set up a new business but the actual challenge lies in surviving the cutthroat competition and to stimulate growth over the years. One of the prime reasons why most of the businesses face a very tough time is the lack of proper marketing plan and minimal focus on branding. After all, only when you are able to market your products properly to your target segment will you have a chance to generate revenue to take…

I lived in the dormitories for the first two years I was in college. Life on campus tended to be a bit boring, though. But there was one building down the hill that was known for providing entertainment. The inhabitants tended to throw parties for pretty much any reason?not just end-of-finals parties, but the-power’s-gone-out parties, and even the-cafeteria-served-something-gross parties. Any excuse was enough of an excuse to party.

Redesigning your business brand is a big to-do. You have to do a…

As consumers, we don’t really think about the importance of branding. We tend to go with the flow of brand names that have become transparent with our daily living (which is exactly what business(s) want to see). However, branding can drive your business significantly.

I like to drink “Coke”. And there are a lot of people who also like to drink “Coke”.

“Coke” is a brand, and the company Coca-Cola has been extremely successful on embedding their brand in our daily lives.…

Logo symbolizes your business and creates an image of your business in the eyes of your customers. Logo, is one of the many important elements of business branding. Sadly, it’s importance is often transparent to many. Either the business doesn’t even have one or it’s not good enough.

The design of the logo and the process of creating one are similar to creating your brand. Your logo has to go together with your brand, with the ability to deliver positive values…